listed · IPO · BSE SME · listed 24 March 2026
Novus Loyalty Limited
Raised ₹60.15 Cr at ₹146 per share.
+0.5%
listing-day move
Issue price
₹146
Issue size
₹60.15 Cr
Listing-day close
₹146.65
Return since listing
-9.55%
Company research
Source: Tijori Finance · third-party enrichmentAbout the company
Novus Loyalty Ltd. provides AI-powered, cloud-based loyalty and rewards solutions that help enterprises design, manage, and scale customer engagement programs. Its platform enables personalized rewards, analytics-driven insights, and omnichannel loyalty campaigns across sectors such as banking, retail, e-commerce, and travel.
Financials (₹ crore)
| Period | Revenue | PAT | Debt |
|---|---|---|---|
| Mar 2024 | 73.29 Cr | 2.96 Cr | 0.82 Cr |
| Mar 2025 | 104.62 Cr | 3.74 Cr | 0 Cr |
| Mar 2026 | 127.42 Cr | 9.28 Cr | — |
Revenue mix
Digital Vouchers 47.4%
Redemptions 40.6%
Technology 6.9%
Merchant Promotions 5.1%
Peer comparison
| Company | Mkt cap (Cr) | Revenue | PAT | P/E | P/B |
|---|---|---|---|---|---|
| NOVUS | 219 | 127 Cr | 9.28 Cr | 23.61 | — |
| PELATRO | 292 | 85.77 Cr | 11.89 Cr | 16.16 | 2.81 |
Exchange filings
Fields captured from NSE and BSEIssue information
- Symbol
- NLL01
Data sources: BSE , MONEYCONTROL . Data quality clean.